It’s fair to say that global events over the past two and a half years have had a destabilising effect on many industries and luxury watches aren’t excluded from that. Supply chain disruptions paired with a boom in demand led to insane value rises in the grey market. Following suit, Rolex prices increased by around 4% at the outset of 2022. But now Rolex are increasing their prices again, this time by approximately 4-7%.
Rolex Submariner No-Date Ref. 124060
Rolex Submariner No-Date Ref. 124060
This Rolex price rise is targeted specifically at the UK due to the collapsing value of the pound in relation to other markets. In 2016 a similar collapse of the pound (Brexit) occurred but luxury watch brands were slow to change their prices correspondingly. The result was that the UK unintentionally became a haven of cheap watches for several years. It’s understandable that brands like Rolex want to avoid a similar situation again, which is why their reaction to the pound dropping has been swift.
Rolex Daytona Ref. 116500LN
Some specific price rises include the Submariner no-date Ref. 124060 going from £7,150 to £7,500, a 4.9% increase. However, a more extreme increase of 7.1% has been implemented for the Pepsi GMT Master II on Jubilee bracelet Ref. 126720BLRO, from £8,400 to £9,000. The steel and ceramic Daytona Ref. 116500LN has crested £12k, increasing 4.7% from £11,600 to £12,150.
Rolex Air-King Ref. 126900T
Rolex GMT Master II Destro Ref. 126720VTNR
Even Rolex’s newest watches have been affected with the Air-King Ref. 126900 increasing by 4.2% from £5,900 to £6,150. Likewise, the Rolex GMT Master II Destro Ref. 126720VTNR has seen a 4.4% price rise from £9,000 to £9,400 on Jubilee bracelet.
If a silver lining is to be found, it’s that even though direct sale prices are going up, grey market prices are coming down.
To find out how to buy one, visit Rolex.
