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Rolex Increase Prices for the Second Time in 2022

Rolex Raises Prices in the UK (Again)

It’s fair to say that global events over the past two and a half years have had a destabilising effect on many industries and luxury watches aren’t excluded from that. Supply chain disruptions paired with a boom in demand led to insane value rises in the grey market. Following suit, Rolex prices increased by around 4% at the outset of 2022. But now Rolex are increasing their prices again, this time by approximately 4-7%.

Rolex Submariner no-date Ref. 124060

Rolex Submariner No-Date Ref. 124060

Rolex Pepsi GMT Master II on Jubilee bracelet Ref. 126710BLRO

Rolex Submariner No-Date Ref. 124060

This Rolex price rise is targeted specifically at the UK due to the collapsing value of the pound in relation to other markets. In 2016 a similar collapse of the pound (Brexit) occurred but luxury watch brands were slow to change their prices correspondingly. The result was that the UK unintentionally became a haven of cheap watches for several years. It’s understandable that brands like Rolex want to avoid a similar situation again, which is why their reaction to the pound dropping has been swift.

Rolex Daytona Ref. 116500LN

Rolex Daytona Ref. 116500LN

Some specific price rises include the Submariner no-date Ref. 124060 going from £7,150 to £7,500, a 4.9% increase. However, a more extreme increase of 7.1% has been implemented for the Pepsi GMT Master II on Jubilee bracelet Ref. 126720BLRO, from £8,400 to £9,000. The steel and ceramic Daytona Ref. 116500LN has crested £12k, increasing 4.7% from £11,600 to £12,150.

Rolex Air-King Ref. 126900

Rolex Air-King Ref. 126900T

Rolex GMT Master II Destro Ref. 126720VTNR

Rolex GMT Master II Destro Ref. 126720VTNR

Even Rolex’s newest watches have been affected with the Air-King Ref. 126900 increasing by 4.2% from £5,900 to £6,150. Likewise, the Rolex GMT Master II Destro Ref. 126720VTNR has seen a 4.4% price rise from £9,000 to £9,400 on Jubilee bracelet.

If a silver lining is to be found, it’s that even though direct sale prices are going up, grey market prices are coming down.

To find out how to buy one, visit Rolex.

About the author

Michael Sonsino

As Junior Content Producer for Oracle Time, Michael needs an eye for detail, which makes it a good thing that his twin joys in life are miniatures and watches. While a relative newcomer to the magazine, he's nonetheless a lifelong fan of fine timepieces, especially those of a more historic nature - if it has a twist of Art Deco, all the better.

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