1. Poplin Pyjamas
Poplin’s pyjama sets are named after historical men of note, with the most comfortable surely named after heavy-breathing Frenchman Serge Gainsbourg. Nicely tailored, the silk set also features mother of pearl buttons for an extra touch of class in the land of nod.
Gainsbourg silk pyjamas, £249, poplin.co.uk
2. Versace Cotton Robe, £355
If you can’t indulge while at home, then where can you? Some would say there’s too much pattern here. Others would agree with the first group. The fact it looks comfy enough to permanently wear in some sort of homage to a hip-hop Sebastian Flyte is, however, undeniable. That’s good enough for me.
Satin-trimmed logo jacquard cotton robe; mrporter.com
3. Hanro Cotton Robe (£131) & Long Sleeved Pyjamas (£253)
Hanro knows what you want. Namely, to sleep in complete comfort but still be able to let the cat out in the morning while looking stylish. There’s a strong collection of pieces, but a combination of these long sleeve pyjamas made from Sea Island Cotton (cultivated exclusively on the British West Indies Caribbean Islands) and the silky Jonas cotton robe is pretty hard to beat.
4. Desmond & Dempsey
Desmond & Dempsey is a fun brand, known for cheerful patterns and light-fitting loungewear. Throw out your boring, neutral grey, cream and black and welcome a bit of colour into your sleep. D&D is a true Cuban collar purveyor, too, such as on the stunning Sansindo Tiger Cuban Shirt.
Sansido Tiger Cuban Shirt, £79, desmondanddempsey.com
I once interviewed the CEO of Zimmerli. He said he can’t wait to put his pants on every morning. I’d met him 10 minutes beforehand. He probably should’ve mentioned the quality loungewear instead.
8520 Jersey Loungewear T-shirt LS, €142.80; zimmerli.com