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The Best Microbrand Watches to Buy in July 2025

Straum Titanium

Straum Titanium

Bringing back their sporty 39mm Jan Mayen, this time in Grade 5 titanium and paired with a FKM rubber strap, Straum’s solid integrated case number uses all the dial finishes and colours from the core collection. It’s inspired by a remote Norwegian island and the moss green dial is an absolute stunner. The new titanium construction gives the case a bit of a darker colouration and makes it more lightweight on the wrist, putting it in contention for being the watch of the summer.

Price and Specs:

Model: Straum Jan Mayen Titanium
Case: 39mm diameter x 11.5mm thickness, grade 5 titanium
Dial: Moss green
Water resistance: 100m (10 bar)
Movement: LJP calibre G101, automatic, 24 jewels
Frequency: 28,800 vph (4 Hz)
Power reserve: 68h
Functions: Hours, minutes, seconds
Strap: Black FKM rubber
Price: £1,590

More details at Straum.

Mier Parys Pavillon Rive Noire

Meir Parys Pavillon Rive Noire

Channelling Polerouter vibes in all the right ways, the Mier Parys Pavillon Rive Noire is all about details with a three-tier dial, skeletonised diamond-cut hands, alternating brushed and polished finishing, and a perfectly sized 38mm stainless steel case. It’s a masterclass in mid-century cool. All the more impressive for being their inaugural collection. Plus it’s powered by the Sellita SW300-1 b automatic Swiss movement with 56-hour power reserve.

Price and Specs:

Model: Mier Parys Pavillon Rive Noire
Case: 38mm diameter x 9.4mm thickness, stainless steel, brushed and polished finishing
Dial: Three-tier design with skeletonised diamond-cut hands
Water resistance: 50m (5 bar)
Movement: Sellita calibre SW300-1 b, automatic
Frequency: 28,800 vph (4 Hz)
Power reserve: 56h
Functions: Hours, minutes, seconds
Strap: Stainless steel bracelet
Price: $2,500 (approx. £1,930)

More details at MIER PARYS.

Feynman Q Malachite

Feynman Q Malachite

A celebration of colour and quirk, the Feynman Q pairs vibrant stone dials (turquoise, malachite or tiger’s eye) with an avant-garde hand and case design, and a sleek 7mm profile topped off with a handmade leather strap. The subdial also uses Chinese typography and characters for an additional talking point. Another fun detail is that the seemingly wonky angles of the hands come together once every hour to form a diamond shape, linking to the individuality of gemstones such as those found in the dial.

Price and Specs:

Model: Feynman Q (Malachite)
Case: 34mm diamater x 7mm thickness, stainless steel
Dial: Malachite stone, subdial with Chinese characters
Movement: Ronda calibre 1014, quartz
Functions: Hours, minutes
Strap: Handmade leather
Price: £415

More details at Feynman.

Batavi Marina Chronograaf

Batavi Marina Chronograaf

Batavi’s Marina Chronograaf blends yacht timer heritage with playful flair and hand-wound chronograph functionality. A 38mm vintage-inspired case and colourful dials like the vapourwave ‘Sunrise’ draw the eye with a combination of candy pink and sky blue. It even comes with its own bespoke fragrance with the Batavi Marina Eau de Parfum. It’s powered by the Seagull ST1901 manual movement with 45-hour power reserve.

Price and Specs:

Model: Batavi Marina Chronograaf
Case: 38mm diameter, stainless steel
Dial: Multiple colours including 'Sunrise' (pink and blue)
Movement: Seagull calibre ST1901, manual winding, 21 jewels
Frequency: 21,600 vph (3 Hz)
Power reserve: 50h
Functions: Hours, minutes, chronograph
Strap: Leather
Price: €649 (approx. £550)

More details at Batavi.

Alato Timescope

Alato Timescope

Designed with a cosmic twist, the Alato Timescope features a 39.8mm case, flared sapphire crystal and a fixed chapter ring inspired by a telescope’s focus dial. The dial comes in a choice of aventurine, meteorite grey or sand beige dials, creating the image of a cosmic star field, space rocks or presumably the surface of Arrakis. Inside is the Sellita SW200-1b with 41-hour power reserve.

Price and Specs:

Model: Alato Timescope
Case: 39.8mm diameter x 10.95mm thickness, stainless steel with flared sapphire crystal
Dial: Aventurine, meteorite grey or sand beige
Water resistance: 100m (10 bar)
Movement: Sellita calibre SW200-1b, automatic
Frequency: 28,800 vph (4 Hz)
Power reserve: 41h
Functions: Hours, minutes, seconds
Strap: Leather
Price: £452

More details at Alato.

1 Comment

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  • Thanks for enlightening readers and watch enthusiasts on the latest under the radar watches so far this year. Lots of beautiful timepieces.

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About the author

Tom Pettit

Tom is the co-founder of Oracle Time and leads its creative direction. He’s drawn to utilitarian watches, bold colour palettes, and design that does something different, with tastes shaped by the outdoors, sport, adventure, futurism, and mid-century modern design, from Ercol furniture to the Pacific Northwest modern. His collection is varied, but he’s still saving for his grail: the Laurent Ferrier Sport Auto Blue Titanium.