Independent brands are often inseparable from the people behind them, whether that’s a single, singular craftsperson or a founder with an entrepreneurial vision. We see time and time again that it’s the people who make a watch brand tick, not a particular movement or design. That’s certainly true of the Bernhardt Watch Company.
Unfortunately, with much sadness, Bernhardt’s founder Fred Bernhardt Amos passed away almost exactly a year ago. He was arguably the most important part of Bernhardt Watch Company’s community of watch enthusiasts. However, a year on and Bernhardt Watches is still here, still operated by Fred’s family through his wife Jamie and son Phillip, as well as the new Brand Director Michael Berrios. While his memory will always be remembered, new adventures must begin.
What that means is they’ve begun the process of creating a new watch, something that seems strange without Fred at the helm. However, in keeping with their community focussed commitments, they’d love to know what you’d like to see from a new Bernhardt watch. If you’ve ever wanted to help shape a new watch and have your opinion heard, now is your chance. You can share your thoughts with the Brand Director via their social media on Facebook and Instagram.
But before you head over to chat all things watch design, let’s take a look at some recent projects. The Corsair dive watch was one of Bernhardt’s earliest watches (Bernhardt was founded in 2005) but has been given a modern refresh. It features a 42mm diameter in stainless steel with a pronounced crown that has plenty of grip for adjustment while wearing a diving suit. It’s available with a yellow, black or blue dial, each offering different interpretations of the design. I can’t help but love the bright disposition of the yellow.
Another Bernhardt staple is the Binnacle diver. It has the same profile as the Corsair at 42mm but the style of the hour markers is different. The 9 and 3 are given as Arabic numerals while the rest are triangular, all coated with SuperLuminova for superb legibility in low light conditions. Inside it houses the Miyota 8215 automatic movement with 42-hour power reserve.
The Binnacle is USD $280 (approx. £225) while the Corsair is available for USD $389 (approx. £315). That showcases another key aspect of Bernhardt’s commitment to creating an inclusive community, accessible prices that reflect an accurate value of the watch. I’m looking forward to seeing what they come up with next and whether they continue down the line of dive watches or explore alternative styles. And who knows, if you engage with the Bernhardt community perhaps you could provide the inspiration that leads to their new, exciting direction.
More details at Bernhardt.
I dont think you need “watch company” on the dial