Fashion is one of the industries under the most scrutiny when it comes to sustainability and climate impact. Fast fashion and inefficient global supply chains are oft criticised in media. As such, fashion houses are exploring alternative solutions to material problems. Gucci’s latest sustainable effort comes in the form of the new bio-material Gucci Dive watch collection.
The case and bracelet of the new watches are made from a combination of plant-derived bio-plastic and recycled steel. 65% of the case is constructed from bio-based material, making is substantially better for the environment than alternatives. It’s nice to see sustainable trends spread across the watch industry, Panerai have championed recycled metals with watches like the eLab while Swatch’s bio-ceramic is similar to the plastic used here. We’ve already seen that such materials can be insanely successful thanks to the MoonSwatch.
Specs-wise, the cases have 40mm diameters and 200m water resistance ratings, making them well suited to life in and around water. There are four colourways available in the collection: transparent, matte white, moss green and aquamarine. Each colour dominates the case, dial and rubber-like strap of their respective model.
Aesthetically, it plays into Gucci’s playful side with hour markers shaped like iconic Gucci symbols. Bees, stars and the interlocked double G all find a place on the dial. The display is also partially open worked with transparent elements, revealing the automatic movement in a disc around the central hand stack. It all adds together to create quite a busy and asymmetrical design, not something traditionally associated with diving watches, which typically favour ultra-legible displays.
Powering the Gucci Dive collection is the Sellita SW-200 automatic movement. As a work horse calibre with a 38-hour power reserve, it doesn’t even compare to the haute horology of the Gucci 25H, which we want to see a lot more of. However, it does mean the Gucci Dive has a relatively accessible price of £1,340.
Currently, there are two distinct sides to Gucci’s watchmaking. On the one hand exciting pieces of horology that are genuinely interesting, on the other, design led watches with a focus on getting the Gucci branding out there. The Gucci Dive falls into the latter, but with a few tweaks such as a reworked, traditional hour scale and the brand’s superb automatic movement, it has the potential to be a cool dive watch.
Price & Specs:
- Model: Gucci Dive Collection
- Ref: YA136342 (transparent)
- Case/dial: 40mm diameter, stainless steel and bio-based plastic case, coloured transparent dial
- Water resistance: 200m (20 bar)
- Movement: Sellita calibre SW-200, automatic
- Frequency: 28,800 vph (4 Hz)
- Power reserve: 38h
- Functions: Hours, minutes, seconds, date
- Strap: Bio-based coloured plastic
- Price/availability: £1,340