LVMH (Louis Vuitton Moet Hennessey) is one of the biggest luxury groups in the world crossing jewellery, hospitality and most relevantly for us, wristwatches. Every year they host the LVMH Watch Week, where the brands under their banner announce their first watch launches of the year. This includes the likes of Tag Heuer, Zenith, Hublot, Bulgari, Louis Vuitton, Daniel Roth and Gerald Genta. So without further ado, here is what is being released at LVMH Watch Week 2026.
Tag Heuer Carrera Split-Seconds Chronograph, POA
After introducing their split-seconds chronograph in the Monaco collection a few years ago, Tag Heuer are finally adding the prestigious haute horology complication to the Carrera range with the new Tag Heuer Carrera Split-Seconds Chronograph. It’s the first time they’ve produced a rattrapante Carrera and it frankly looks far more at home here than it ever did in the Monaco. The twin central chronograph hands are picked out in white and red to make them easy to read against the backdrop of an openworked display revealing the inner workings of the movement. That movement is the Calibre TH81-01.
Tag Heuer Carrera Chronograph Glassbox 41mm, £6,700
As further evidence that watch sizes are on the increase again, Tag Heuer’s 39mm Carrera Glassbox is on the rise to 41mm. The new sizing is available across three references in blue, teal and black with the cases produced in steel. It’s based on the dateless design with complete subdial at 6 o’clock creating a clean display. It’s powered by the TH20-01 automatic movement with 80-hour power reserve and is priced at CHF 7,500 (approx. £6,980).
Tag Heuer Carrera Chronograph Seafarer, £7,450
Following the relaunch of the Skipper a few years ago, Tag Heuer continues its exploration of maritime chronographs with the new Tag Heuer Carrera Chronograph Seafarer. It remains a Glassbox regatta timer but now sees the introduction of a tides timer at 9 o’clock. It features a 24-hour scale with quadrant markers for high and low tide – those markers also rotate slowly, completing a revolution in just under a month to follow the tidal changes. It’s movement is the TH20-04, which is the standard chronograph movement with special addition of the tide indicator complication.
Zenith Defy Revival A3643, £6,700
Zenith are slowly working through their heritage catalogue with the launch of the Defy Revival A3643, following on from the A3642 released in 2022. It features the same facetted case measuring 37mm in diameter with a 14-sided bezel based on the 1969 original. The primary difference between this and the 2022 edition is the silver-tone dial that emphasises the high sheen of the polished case to an even more extreme degree. It’s powered by the Elite 670 movement.
Zenith Defy Skyline Tourbillon Skeleton, £89,500
Amid the sea of re-editions and re-colours that dominate Zenith’s LVMH Watch Week launches, the Defy Skyline Tourbillon Skeleton is one of the most exciting launches as it introduces something new. It’s the first skeletonised tourbillon model in the Skyline range. It’s presented in rose gold with a blue skeleton dial that features dramatic architecture in the form of a central spire of bridges leading from 12 o’clock down to the titular tourbillon at 6.
Zenith Defy Skyline Chronograph, £20,400
The Defy Skyline Chronograph is a fusion of two of Zenith’s most popular watches with the integrated bracelet sports watch style of the Skyline and the hi-beat El Primero movement most commonly associated with the Chronomaster. Now it’s presented in black ceramic for the first time following the release of a blue edition last year as part of their anniversary celebrations. The full black colour scheme gives it a cool, stealthy vibe.
Zenith Defy Skyline 36, £8,300
In a similar vein to the Skyline Chronograph, Zenith are expanding the existing range of Skyline 36 references with a new colourway. This time rather than the dark blue, light blue, pink and green of the existing range, it’s a clean and bright silver. It’s available in both a plain steel bezel option for a more unisex look or with a gem-set bezel for those who like a bit more jewellery. Inside is the Elite 670 automatic movement with 50-hour power reserve.
Zenith Defy Skyline Skeleton, £16,400
The third of the Zenith re-colours being launched at LVMH Watch Week 2026 is the Defy Skyline Skeleton. It’s now presented in a combination of a black ceramic case with a gold skeletonised dial for the first time. It gives the watch a bold, luxurious appearance with the contrast between the colours and materials. The movement on show is the El Primero 3620 SK, which is a hi-beat calibre operating at 5Hz with a 1/10th of a second running indicator at 6 o’clock.
Tiffany Timer, £49,100
Inspired by the 160th anniversary of their first chronograph pocket watch, Tiffany & Co. are releasing the new Tiffany Timer. It’s a 40mm chronograph in platinum and powered by a Zenith El Primero 400 calibre with a custom Tiffany rotor depicting the Bird on a Rock motif – marking the third time Tiffany has partnered with Zenith for their movements, so they are clearly making use of the LVMH connection. The dial is unsurprisingly Tiffany blue and to add an extra layer of luxury, the hour markers are baguette-cut diamonds.
Hublot Big Bang Original Unico, £16,900 – £31,100
Last year Hublot celebrated the 20th anniversary of their flagship Big Bang model with five limited edition models. For 2026, they are launching a new permanent collection based on those anniversary models using the same design codes. That means they’re large 43mm chronographs with an aesthetic language that’s a fusion of the 2005 original Big Bang and the latest generation, hence the collection being called the Big Bang Original. It contains titanium, Black Magic, titanium ceramic and King Gold editions.
Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition, £95,000
Hublot are continuing with their collaborative partnership with Novak Djokovic to turn the legendary player’s Lacoste polo shirts and tennis racket heads into pieces of haute horology. For the GOAT (Greatest of All Time) edition, they have produced 101 watches to match his 101 tournament victories – produced in the correct ratio of green, orange and blue to reflect his grass, clay and hard court wins. If he wins again, another watch will be produced in the correct colour based on the tournament.
Hublot Big Bang Unico SR_A by Samuel Ross, £24,500
Samuel Ross has been collaborating with Hublot for a few years now, but for the first time the base watch at the heart of a collab piece is the Big Bang Unico chronograph. It still features the honeycomb pattern that’s a signature of Ross, but now in a slightly smaller (though still large by most standards) edition. It’s all black with a ceramic case and rubber strap.
Hublot Big Bang Coal Blue Series, £12,200 – £18,800
Hublot have introduced a new dial colour across a selection of their watches. Called coal blue, it’s a light blue with a more purple-ish slant to it than the standard sky blues that you find more commonly. It’s available in the Big Bang Original, Spirit of Big Bang and gemset versions of the Big Bang and Spirit of Big Bang.
Hublot Classic Fusion Sage Green, £7,300 – £10,100
Alongside the new coal blue Big Bangs, Hublot have launched the Classic Fusion in sage green. Sage green was an incredibly popular colour in watchmaking a couple of years ago so Hublot are fashionably late to the trend, but it’s forgivable because the gentle tone of the colour suits the Classic Fusion very well.
Hublot Classic Fusion Chronograph Europa League, £12,200
Hublot has been partnered with the UEFA Europa League since 2015 and they’ve produced many watches together. For 2026 they’re reviving the Titanium Carbon edition with an updated look in a new limited edition. It has a carbon fibre and orange fibre glass bezel that creates a dynamic orange and black visual inspired by the signature colours of the league.
Louis Vuitton Escale Worldtime, POA
For LVMH Watch Week 2026 Louis Vuitton are reinterpreting their popular Escale model with a series of complication and high complication variants. First up is the new Escale Worldtime, which as its name suggests introduces a worldtimer function to the collection for the first time since its relaunch in 2024. There are two versions, the standard and flying tourbillon editions, though the overall design is largely similar except for the presence of the tourbillon. The worldtime scale stands out for its creative use of colour and miniature painting (or enamel in the case of the tourbillon version), giving each city on the 24-hour ring a fictional flag based on a historic Louis Vuitton motif.
Louis Vuitton Escale Twin Zone, POA
Continuing with the travel theme that runs throughout the DNA of the Escale series, LV have introduced a dual time zone model called the Twin Zone. What makes this model distinct from every other dual time zone model in existence is that rather than adding just a second hour hand – as seen on watches like the Patek Philippe Travel Time – it also adds a second minute hand. You might think that sounds redundant but it allows the watch to cater for those niche time zones that are technically offset by 30 or 45 minutes. Which is precisely the kind of pernickety precision you expect from a group of horology nerds. It’s presented in either gold or haute jewellery platinum.
Louis Vuitton Escale Minute Repeater, POA
Jumping into the realms of haute horology, the Escale Minute Repeater adds the iconic chiming complication to the range. It’s quite a departure from the original Escale of 2024 which was a somewhat understated, practical travel watch. It introduces a guilloché centre with jump hours at 6 o’clock and retrograde minute counter. Though it still retains some elements of the rivet inspired design elements that make the Escale stand out. Inside is the LFT SO 13.01 movement with manual winding and an 80-hour power reserve. It’s produced from 432 components and protected by a 40mm rose gold case.
Louis Vuitton Escale Tiger’s Eye, POA
As a follow up to last year’s malachite and turquoise editions, LV have revealed a new stone dial limited edition. The 30 piece edition features a rose gold case with tiger’s eye semi-precious stone dial. The combination of the warm tone of the gold and multiple shades of brown of the dial is a match made in heaven. Tiger’s eye is one of the stones I got most tired of seeing in 2025 after the number of launches to feature it but this is arguably the nicest of them all.
Louis Vuitton Tambour Convergence Guilloché, POA
As its name suggests, the Tambour Convergence Guilloché introduces a new guilloché display to the Tambour Convergence. While it may look like a jump display, it actually features a pair of rotating discs, one for the hours and the other for the minutes, which slowly spin across the aperture at 12 o’clock. The rest of the display is taken up by the top of the case as opposed to a dial in the traditional sense – it now has an engraved guilloché pattern of radial waves.
Gerald Genta Geneva Time Only, CHF 25,000
Gerald Genta are releasing a pair of time only Geneva models based on the Minute Repeater they launched last year. As they’re time only, their cases are much slimmer with a softer shape, since they don’t need to accommodate the complex chiming complication. They measure 38mm x 8.15mm in either rose or white gold with a distinctive gadroon style bezel. The dials feature a nice grained texture in silver or brass colour. Powering them is the GG-005P, which is a modified Zenith Elite calibre with Gerald Genta rotor.
Daniel Roth Extra Plat Rose Gold Skeleton, CHF 85,000
Daniel Roth is back with the first skeletonised version of the iconic ellipse cased Extra Plat for LVMH Watch Week 2026. Presented in a 38.6mm x 35.5mm rose gold case, it is a skeleton in truest sense because as much of the dial and movement as possible has been removed to leave only the essential features. It creates a network of arching bridges suspending the gear train, barrel, balance and central hour and minute hands. Often times legibility becomes an issue with a design like this so to avoid that, the hands are blued to make them stand out dramatically. It’s priced at CHF 85,000 (approx. £79,300).
Bulgari Jewellery Watches, POA
For LVMH Watch Week 2026, Bulgari are focussing squarely on their jewellery watch collections. There’s the Maglia Milanese Moneta, which is a rectangular watch on Milanese bracelet with an octagonal cover revealing a mother-of-pearl dial with diamond indexes. Second is Tubogas Manchette, more a bracelet than a watch, it’s a golden spiral, set with gems.
I wondered why all these watches are terrible. It’s because they’re made by a jewellery firm for rich people. You can’t buy taste. Obviously. I thought LVMH Week was a watch show.
I like the 1969 Defy Revival, though I wonder when 60’s-70s revivals are going to fall out of fashion. The Genta pieces are damn near perfect. I like a second hand but that’s just me. Agree with Dezza, though, that prices are out of reach for all but a very few…and I’m not among them
So, quite a broad review with lots to choose from (particularly if you have very deep pockets and poor taste).
The Hublot’s are generally unattractive, with maybe the exception of the basic version of the “fusion”, but the others, well, enough said.
I’m not a fan of open work watches or others with dials that are too “busy” so that takes away the Tag Heuer’s and Daniel Roth’s, the Bulgaria’s are just vulgar. That really only leaves the Louis Vuitton range. The Escale Twin Zone, and Escale Tiger’s eye are both beautiful and have the “less is more” approach that appeals to me, I would personally have either, but, as always, the downside is cost, both are listed as POA, so never going to be within my reach, but I guess I can dream.