6 Labels Embracing Eco-Friendly Fashion

Pangaia Eco-Friendly Fashion

Given that the clothing industry is responsible for more climate-warping C02 than the airline and shipping industries combined, you might think it’s time we all embraced naturism. But as the response to the ecological crisis gathers pace, some forward-thinking names are sowing the seeds of a greener future. Here’s 6 of our favourite eco-friendly fashion brands.

Onitsuka Tiger

Onitsuka Tiger MEXICO 66 CACTFUL

Eagled-eyed Oracle Time readers will recall that last year’s we featured sneakers made from grape and pineapple leaf leather. Well, Japan’s cult sneaker label, Onitsuka Tiger, is now adding a new frond to this foliage-based sneaker movement with its MEXICO 66 CACTFUL line, made with cacti leather. Developed in partnership with DESSERTO – the firm pioneering the use of the succulent fibre – the material utilises the fast-growing Nopal variety of the desert plant, found in surplus across Mexico and has an 80% lower carbon footprint than traditional leather. Even if you can’t keep a house cactus alive, you won’t put a foot wrong in these.

More details at Onitsuka Tiger.


Neem London

For Nick Reed, founder of UK-based Neem, his brand is the antithesis of fast fashion. Describing its 100% carbon-neutral model as a ‘closed loop’ clothing system, sustainability is woven into every fibre of the business, from its use of back-to-farm traceable fibres and responsible factories, to ZQ merino wool and organic cotton, produced using regenerative agriculture to keep both flora and fauna in rude health. In addition, it also offers a repairs and alterations service, via the aptly named Clothes Doctor, as well as exchanging your love-worn garments for store credit, which it recycles, putting still-useful fibres back into its circular system. If Greenpeace had an own label, this might well be it.

More details at Neem.

Gabriella Hearst

Gabriella Hearst Fall 2023 Eco-Friendly Collection

One of the biggest causes of pollution is the processing of virgin materials for clothing – a statistic that Gabriella Hearst, is tackling head on, by using only recycled and repurposed fabrics from 2022. But it’s not any old rags that go into her louche, considered collections – cloud-soft cashmere and merino outerwear, knitwear and tailoring are made from recycled yarns and premium deadstock materials. QR codes come with each garment, providing full transparency of origin, while the use of aloe-treated linen reduces water consumption during production. Even Hearst’s stores are built with sustainable materials, and her runway shows are carbon neutral. So now you can feel a little less guilty about luxuriating in your plush threads.

More details at Gabriela Hearst.


Mr Porter Eco Friendly

MR PORTER – the web’s most considered menswear destination – has introduced a host of initiatives to green it’s operations. As part of this crusade, its RESELL programme gives unworn pieces a new lease of life in exchange for cold, hard cash, while every garment from its own label, MR P, bears a digital QR code detailing provenance and care tips to help your wardrobe favourites go the distance. Then there’s its Craftsmanship Code, which fosters artisanal brands that prioritise low-impact production methods and the wellbeing of its craftspeople. Because going green is the height of fashion.

More details at Mr Porter.

Community Clothing

Community Clothing

Knowing that staying close to home is key to cutting our carbon footprint, Patrick Grant, designer and Savile Row tailor of The Great British Sewing Bee fame, established Community Clothing in 2016. Headquartered in the former cloth county of Lancashire, it partners with British factories that specialise in a particular genre – from denim, to field jackets, and socks – ensuring the well-honed skills of Blighty’s craftspeople aren’t lost to the sweatshops of far-flung lands. By sticking to classic, seasonless garments, it keeps costs down, enabling a fair wage to be paid to our homegrown textile talent. Crucially, it never has a sale, but instead prices fairly from the start, eschewing the sky-high mark-ups favoured by most labels. It’s a model that puts the profligate ways of fashion’s powerhouses to shame.

More details at Community Clothing.



Cold-weather outerwear, with its plastic- fantastic fibres and PETA-irking down fillings, often  bears of the brunt of the eco-brigade’s wrath. But PANGAIA, a self-styled ‘materials science company’, takes a planet-first approach to its products, including its FLWRDWN range, which uses an innovative wadding made with organic wildflowers and a corn-based biopolymer. Not only does it side step the welfare issues surrounding traditional down, but it also retains the heat-retaining efficiency of a lab-engineered fill without tapping crude oil reserves. Blooming marvellous.

More details at PANGAIA.

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About the author

Shane C. Kurup

Shane is a men’s style editor who has worked for a range of leading titles, including The MR PORTER Journal, Men’s Health UK, Esquire US, PORT, The Telegraph and Wallpaper*. He’s rather partial to a jazzy silk shirt, wide-leg trousers and a gin and Dubonnet (or three).