There are hundreds of custom watchmakers out there who will create a timepiece to your specifications from the fun and quirky UNDONE, to the officially sanctioned Bamford London and the masterpieces from Artisans De Genève. However, there are very few serious watchmakers doing it in-house – and now Bulgari have joined that exclusive club with the announcement of their new Maestria customisation service, which pairs with a new line of Octo Roma Naturalia watches.
Maestria is a tablet-based application that will be available for your use in Bulgari boutiques and at high jewellery and haute horology events. A sales-representative will guide you through the process of customising your watch, which at launch will have to be one of the new Octo Roma Naturalia, with more collections added in the future.
You can pick the watch’s primary stone, case material, and case setting, as well as adding an optional engraving on the caseback. If you’ve messed around with brands that offer online customisation, you’ll get the idea.
Let’s take a look at those choices you’ll have at your fingertips in more detail. The Octo Roma Naturalia is first and foremost a skeletonised tourbillon watch with a large 44mm case. Normally I’d say a case that size only belongs on a sporty divers’ watch, but it can be forgiven here because you’ll want to show off your personal creation and what better way to do that than by making it enormous.
The skeletonised bridges, hands and baton hour markers can then be inlaid with a semi-precious stone of your choice from a selection of black onyx, lapis lazuli or malachite – which dictates a large part of the overall aesthetic. Do you want a serious black, bubbly blue or elegant green? That choice can then be emphasised with matching straps or case embellishments, such as mid-case adornments and gem-set bezels.
Your next major decision is case material and once again there are three to pick from: sandblasted titanium with black DLC, satin-polished rose gold or platinum with a white gold crown. All of them feature display casebacks. In their demonstration pieces, Bulgari match the titanium with the onyx, rose gold with malachite and platinum with lapis lazuli.
The one vital decision you don’t get to make is which movement housed inside. All of them feature the manual calibre BVL 206 skeleton tourbillon with an approximate power reserve of 64-hours, which is to say, plenty. It’s not new but it is still pretty exciting.
Overall, the new line of Octo Roma Naturalia don’t bring anything new to Bulgari, instead offering more customisability and putting the onus on you to make good decisions. All told there are up to 30 different variations that can be made from the one core design, which is more choices than you can shake a stick at. If personalisation and customisation are your thing, Bulgari have got you covered.
Price & Specs:
Model: Octo Roma Naturalia Onyx 103487, Malachite 103462, Lapis Lazuli 103488
Case/Dial: 44mm diameter, sandblasted titanium with black DLC treatment, bezel set with baguette-cut onyx (Onyx), satin-polished rose gold, middle case in malachite (Malachite), satin-polished platinum case, white gold crown, bezel and lugs set with baguette-cut diamonds (Lapis Lazuli), transparent case back
Movement: In-house calibre BVL 206 with tourbillon, manual winding
Strap: Black alligator with titanium folding buckle with black DLC treatment (Onyx), green alligator with rose gold folding buckle (Malachite) and blue alligator with platinum folding buckle set with baguette-cut diamonds (Lapis Lazuli)
Price/Availability: TBC, will be available in three different executions that can be customized in the dedicated Maestria application, for a total of 30 possible variations.
More details at Bulgari.