Tudor are opening their first ever mono-brand boutique in Geneva as a pop-up to coincide with the world’s biggest watch event, Watches & Wonders. Global luxury wristwatch brands from Rolex to Tudor, Patek Philippe, Grand Seiko, Vacheron Constantin and many more will be debuting new releases and fresh collections.
Normally there’s a period of delay between watches being announced and the ability to buy them, either because the announcements serve as previews of launches set for later in the year or them entering pre-order periods. However, with Tudor’s pop-up boutique you can head straight to the heart of Geneva at Place de Longemalle to see and purchase their new releases immediately.
Interestingly, as this is Tudor’s first mono-brand boutique, it will have a wider selection of watches available than normal. Specifically, it will be the first physical location in Switzerland ever where you can purchase the Black Bay Fifty-Eight Bronze Boutique Edition.
The boutique opens at 12pm on Monday, March 27th and will remain open for a month. Standard opening times are Monday-Saturday from 10am to 6.30pm(10am to 6pm on Saturdays).
If you want to stay up to date on Tudor’s releases, as well as everything else being released at Watches & Wonders, make sure to sign up to the Oracle Time newsletter. We’ll be on the ground in Geneva throughout the week to bring you the latest news across the website here and on our social media channels.
More details at Tudor.