If you’re up to date with the latest news from Swatch then you may have noticed that we didn’t cover the announcement of the most recent edition of the MoonSwatch, the Mission to Moonshine Gold Neptune. The reason for that is, frankly, we’re tired of Swatch releasing the same watch again and again with the only novelty being a tweak to the seconds hand. Now though, the flutters of something big on the horizon are starting to filter through to social media grapevine. A brand new Swatch collaboration is on the way, possibly with Blancpain Fifty Fathoms. Here’s what we know so far.
The biggest piece of evidence that has come to light so far is an advert seen in the German newspaper Frankfurter Allgemeine Zeitung. It shows the Swatch logo at the bottom of a swimming pool in the same format as the MoonSwatch logo except for a few notable distinctions. For one, the Omega logo is absent and in its place is a blank slot ready for a new brand.
Secondly, the outline is different. Instead of the zigzags that are based on the silhouette the Speedmaster’s crown it has a blocky design. Assuming that it’s also inspired by the crown of the watch it’s a collaboration with, that gives us a major clue as to what the new watch is. A quick investigation turns up a likely suspect: the Blancpain Fifty Fathoms.
The Blancpain Fifty Fathoms is one of the most recognisable dive watches ever produced with its broad bezel, distinctive display and robust case. It was famously a favourite of pioneering divers like Jacques Cousteau. All but confirming the fact that the Swatch Fifty Fathoms (Swatchy Fathoms? Fifty Swatches?) is on the way is the news that Swatch CEO Nick Hayek Jr. reportedly commissioned Swatch editions of the Omega Seamaster and Blancpain Fifty Fathoms at the same time as the MoonSwatch.
What are your hopes for the upcoming collab? Keep your eyes peeled on 9th September.
More details at Swatch.