New Releases Watches

SevenFriday Launch M2/04 “Whisky” 10 Year Anniversary Limited Edition

SevenFriday M2/04 Whisky

SevenFriday are celebrating their 10th anniversary this year, having been founded in 2012. The celebration comes in the form of a new watch, the M2/04, which has been dubbed “Whisky” in honour of the brand now being aged like a fine (if slightly young) scotch. Plus, they are actually launching a limited edition liquid to pair with the new timepiece.

The watch itself follows all the design elements that made SevenFriday stand out when they first burst onto the scene a decade ago. Its huge 47mm case is presented in stainless steel with a Bouchonné brass PVD caseband. The brass colour matches the golden amber colour of whisky. Plus, the dash of colour emphasises the retro TV shape of the piece.

SevenFriday M2/04 Whisky

Similarly, the dial takes the iconic seven layered structure that gives SevenFriday their signature industrial aesthetic. The hours are told via a peripheral rotating disc while the minutes are displayed with an inner ring. At the very centre is the brand logo in rhodium around which is the inscription “SevenFriday Aged 10 Years”.

SevenFriday M2/04 Whisky
SevenFriday M2/04 Whisky

Inside the watch are two devices. The first is the Miyota 8215 automatic movement with 40-hour power reserve, a staple work horse movement from Japan. Secondly, there’s a chip embedded in the caseback for authentication and registration with the SevenFriday app.

SevenFriday M2/04 Whisky

At the time of writing, details are a little thin on the ground regarding the SevenFriday Single Malt Scotch Whisky. However, pre-orders and price information for the drink are available through their email.

SevenFriday M2/04 Whisky

As for the M2/04 “Whisky”, that’s priced at $1,640 (approx. £1,210) and it’s available in a limited edition of 300 pieces. I like the idea of a whisky concept for an anniversary timepiece, whisky and watches are a natural fit together and it adds an element of tongue in cheek fun to what can be a serious industry. It’s a partnership in great taste.

Price & Specs:

  • Model: SevenFriday M2/04
  • Case/dial: 47.6mm width x 47mm height x 14.8mm thickness, polished stainless steel case, animation ring in Bouchonné brass PVD treatment, galvanic gun metal grey, rhodium and bronze dial, caseback with a special chip cover artwork “Distills fun since 2012”
  • Water resistance: 30m (3 bar)
  • Movement: Miyota calibre 8215, automatic
  • Frequency: 21,600 vph (3 Hz)
  • Power reserve: 40h
  • Functions: Hours, seconds
  • Strap: Brown straight-cut suede leather with tone on tone stitching
  • Price/availability: USD $1,640 (approx. £1,210), limited edition of 300 pieces

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