By the middle of this year, the new generation of the legendary racing watch was doing incredibly well, with a near 40% increase up to a high of a staggering £35,000. That’s incredible, even by Daytona standards. Sure, it’s seen a dip in the past few months, but buying last year would still have netted you a solid return. Though honestly, the Daytona’s a sure bet if ever there was one. After all, the watch is only £10,500 new – if you don’t mind an insufferable wait. Which apparently a lot of people do.
Starting price: £10,500
Price end of Q4: £32,380
Total increase/decrease: £21,880
*Prices provided by Chronext in October 2021.
