Back when Swatch announced the Mission to Moonshine Gold we were a little disappointed that the watch wasn’t a little more exciting considering how revolutionary the original launch of the collection had been. However, despite a lacklustre release, Swatch haven’t abandoned the Moonshine Gold edition and now we have another edition called the MoonSwatch Moonshine Gold Strawberry Moon of June SO33M102-107. I was actually shocked to learn that this isn’t the second iteration but the third as there was a floral edition last month that slipped completely under the radar – people speculated that there would be monthly launches following the full moon and now that seems to be the case.
For the strawberry, there have been minimal changes from the March edition with the only noticeable difference being the addition of a strawberry print to the seconds hand. It’s a reference to the “Strawberry Moon”, which is apparently what American farmers call the full moon in June. It links to the fact that all the golden seconds hands of the Moonshine models are produced under a full moon. So presumably this batch was made last month on June 3rd under the actual Strawberry Moon. Although it might be slightly confusing that it was released to coincide with the July full moon.
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The Omega x Swatch MoonSwatch Moonshine Gold Strawberry Moon of June is priced at £250 and is strictly available from select Swatch boutiques. You know the drill by now, it means queuing up at an ungodly hour only to find out that they’re out of stock. In the UK, if you still want to try your luck, the Oxford Street store in London and the Trafford Centre in Manchester are the places to go. But if you really want one you can always pay a few extra bucks online.
More details at Swatch.