Aside from the occasional museum or exhibition of pieces borrowed from owners, most watch brands tend to hold vintage pieces at arm’s length. Vacheron Constantin however has joined the likes of Audemars Piguet and FP Journe in turning vintage to their advantage.
A travelling show of sorts, Les Collectionneurs comprises of around 20 vintage timepieces, all of which can currently be seen at the brand’s Bond Street boutique. More importantly however, each and every one of them is for sale.
Sourced from auctions, private collections and wherever else Vacheron has managed to dig up some spectacular pieces, each has been faithfully restored and brought in line with museum standards. It currently includes the likes of the ref. 4261 Ultra-Thin Minute Repeater, a ref. 30020 Patrimony Perpetual Calendar with Minute Repeater and a treasure trove of elegant pocket watches.
The collection runs the full gamut of Vacheron’s centuries of watchmaking expertise and you can see why the watchmaker’s enjoying showing them off. Right now in fact you can go and see them for yourself at the brand’s Bond Street boutique. However, once their international road show, the real work begins.
Vacheron has big plans to scale up Les Collectioneurs and, more importantly, turn it into vintage on demand. Rather than trudging through auctions themselves, collectors can simply tell Vacheron what they want. Provided they can actually find it at a decent price, they’ll then source, restore and pass it on, brand approved.
Just don’t think you’ll be getting a deal. Even Vacheron admit that prices will be higher than your average vintage auction. But for something that’s once again guaranteed by Vacheron themselves, it’s a premium worth paying – especially if you want it to last another century or two.
Les Collectioneurs is currently exhibiting at Vacheron Constantin’s London boutique, 37 Old Bond Street, until the end of June. To make an appointment, click here.