Sometimes we just long for a bit of simplicity. Haute cuisine’s all fine and good once in a while, but after a ten course dinner it all gets a bit much; it’s often the same in the watch world. Technological advances, cutting-edge materials, tourbillons that revolve in every direction but to a point, sometimes we just want something simple. Or in this case, Simpl.
The name says it all really. Simpl watches are among the sleekest, most minimal timepieces you’ll find on the market. They go beyond the kind of Scandi and Bauhaus designs we’re used to, opting for a plain dial, indexes and an elegant round case. That’s all.
Simpl take that streamlined aesthetic to the extreme in their One and Reverse collections. The former uses a single hand to tell the time while the latter does away with hands completely, instead rotating the entire dial. Both are interesting, intriguing ways of showing the time and neither change that immaculate aesthetic, attempting to, in their own words, “unlock a new experience of timekeeping through conceptual design.”
The signature collection though is the Timeless. It’s the original Simpl watch and as such distils their concept down to its very essence. That is to say, no pomp, no excess, just the time displayed clearly, cleanly and stylishly.
The small cases are discrete, with an upper size of 39mm going down to a diminutive 33mm, keeping the same general look across the board. Inside each is a Japanese Miyota quartz movement so that even keeping the watch set is simple – you don’t need to.
Available in black, silver and rose gold-coloured cases, as well as plain steel, and white or black dials, the Timeless collection lives up to its name as much as the brand does. If you’re after a timepiece that’s fuss-free yet cool and costs as little as only $165, look no further.
Find out more at Simpl’s website.