Rado has announced its latest model, the True Thinline Stillness, which was created in collaboration with the Dutch trend researcher Li Edelkoort. To truly appreciate the new watch, I think it’s worth appreciating the woman behind it, so let’s take a look at who Edelkoort is and why she’s one of the most significant people in the fashion and luxury brand industry.
The history between Rado and Li Edelkoort goes back many years, they have worked together on trend research and development in order to build future proof watches. In itself, this isn’t a unique experience, Edelkoort has worked with almost every big name you care to think of, from Primark to Prada. What is unique is that when Edelkoort decided to embark on curating her own collection, it was Rado she turned to for help creating the first ever watch to have her name attached to it.
Rado is the perfect company because they already aspire to many of the design principles that Edelkoort believes in: taking a minimalistic approach to design and combining the latest technology with traditional crafts to create high quality products that can last a lifetime. The Rado True Thinline was a genuine inspiration, combining sleek aesthetics with innovative ceramic materials and Rado’s monobloc design.
The new version, the True Thinline Stillness is an all-white variation, in line with Edelkoort’s neutral tones style, with a warm-white ceramic case and white dial under a curved, white-frosted sapphire. The case back is made from titanium with the inscription “STILLNESS SINCE 2020 Lidewji Edelkoort”. Like all True Thinlines, the Stillness has an impressive 5mm thickness, with a well-sized 39mm diameter.
My only complaint is that the white-on-white-on-white-on-white (and so on) colouration does make it very difficult to read the time from this piece, however, that’s almost the intention. The concept of Stillness refers to taking your time to savour the time you have, to appreciate the seconds as they pass and the hours as they roll. Edelkoort believes that in the future we will need to take back our time, which is current split and fractured by frantic 21st century lifestyles. Taking a moment to discern what the time is fits this philosophy much better than a throw away glance at random intervals.
Part of the future proofing process with the Stillness watch is that it comes in new sustainable packaging from Rado. It’s centre-piece is a reusable travel case made from recycled plastic, which includes a card holder and a simple QR code instead of a long, wasteful list of instructions.
On the inside, the True Thinline Stillness has the calibre 420 swiss-made quartz movement, which is most notable for its thinness, as you would expect. The piece is completed with a white ceramic bracelet to match the rest of the watch and is equipped with a titanium folding clasp. It is available for £1820, a very accessible price making it an ideal purchase for anyone seeking to add a little serenity into their chaotic 21st century lives.
If you’re still not sure why you should care about a watch from a trend researcher, that’s understandable, it’s not a job many of us are familiar with. However, the chances are high that Li Edelkoort has had a major impact on your life, even if you have never heard of her. As a world leading trend forecaster, she analyses consumer patterns, industry standards and practices in order to project what future trends will look like – consulting with top brands on how to adapt to the future and stay relevant.
For years she has influenced fashion and luxury product manufacturing from behind the scenes – the way brands advertise, the way they organise their collections and set their prices, Edelkoort has had a hand in all of it, affecting the way you shop and what clothes you buy. It might sound slightly off-putting, like a hidden controller behind the curtain, but just listen to any of her podcasts and interviews and you’ll quickly see that she’s always been an advocate for positive change – fighting to change the backwards and detrimental policies of a lot of luxury companies.
Her most famous work is the Anti-Fashion Manifesto from 2015, which successfully predicted the crisis of the fashion industry a few years before its full effects were felt. Now though, she’s stepping into the ring herself with her landmark Stillness collection. The Rado True Thinline Stillness is one of the standout pieces and really is a watch for the future.
Price & Specs:
Model: Rado True Thinline Stillness
Case/Dial: 39.0mm diameter x 5.0 mm height, white ceramic
Water resistance: 30m (3 bar)
Movement: Rado calibre 420, Swiss-made, quartz
Functions: Hours, minutes
Strap: High-tech ceramic bracelet with titanium 3-fold clasp
More details at Rado.