Designa Individual Watch Carbon Daytona Watch

We don’t need to tell you about the Daytona. The world has already done that for us. It’s the most lusted after collector’s piece ever made, has a waiting list like nothing else and is as iconic as Paul Newman himself. But… well, even then you could be excused for wanting a Daytona slightly out of the ordinary. Or, in the case of DiW Manufacture’s latest creation, a hell of a lot different.

Nobody ever complains about the Daytona being too heavy, but given it’s a racing watch through and through lightness should really be a part of the design. To that end, DiW has rendered the Daytona case in high-tech forged carbon – a material more Richard Mille than Rolex– to create the lightest version of the watch ever built.

Designa Individual Watch’s Carbon Daytona

The forged carbon has more to it than steel on a diet however. It’s remarkably durable and, perhaps more importantly, looks fantastic, with a unique, organic grain to it. Case, bezel and dial are all made in-house at DiW, so you won’t be seeing it anywhere else, and is available in a variety of colours. That of course is if you just want the case to stand out. If you want a matchingly off-kilter dial, look no further than the Motley.

Designa Individual Watch Carbon Daytona Watch
Designa Individual Carbon Motley

Limited to just 5 pieces, the patchy grain of the forged carbon is matched by intense splashes of red, yellow and green, like some kind of pop art camouflage. Even the contrast stitching on the woven and leather strap follows suit, with purple, red, yellow and green.

Designa Individual Watch Carbon Daytona Watch
Designa Individual Carbon Motley Lady

It’s a grand departure from the classic Daytona, enough that the base model might not be obvious at first. But then, where’s the fun in wearing a watch anyone with a passing interest in timekeepers can identify? It retains the shape and feel of the Rolex classic, but with an entirely different personality. It’s a personality we’d very much like to meet – even if the RRP is $43,990.

More details at designa-individual.com