Antonio Terranova

Tell us a bit about your background…

I have an engineer background but have sketched drawings of watches since I was young, so it was natural that it would be my profession.

How has Cvstos changed since it began?

Since the beginning we have always run our company the same way; we just increased our staff as the sales numbers went up. The avant-garde style of Cvstos makes its timepieces instantly recognisable.

Designs are inspired by the holistic – can you tell us more about that?

As a designer, you take inspiration from everywhere. From your past, from your experiences and from your emotions. You set huge trends in the industry.

Which design in particular appealed to the watchmaking community?

Our very first collection directly appealed to the watch lovers as it was something unusual and modern. The shape of the case, the semi skeletonised movement and the open dial was very avant-garde at that time.

What problems have you encountered?

Like all new brands, we had a few problems mostly in terms of working with the best suppliers and successfully organising the production to face the increasing demand.

What has been your defining timepiece?

We wanted to showcase our know-how from the very beginning, starting to develop new concepts of movements in very high complications early on, so our Sport Minute Repeater Tourbillon was our defining piece.

Cvstos Challenge Chrono II 'Brancard'
CVSTOS CHALLENGE CHRONO II ‘BRANCARD’: Now crafted from some super-slick new materials, these watches are made in titanium and are available in various colours, including gold. The side part of the case is pink gold, adding a precious edge, while the titanium used on the rest of the watch keeps the overall weight comfortably low. Clear, optimised readability means this watch not only looks cool but is effortlessly user-friendly.

How difficult is it to ensure all the watches are still recognisably Cvstos, while also keeping their own identities?

Our major DNA hasn’t changed since the beginning. The shape, the open dials, the finishings and all the little details are to be found on all our watches.

What other brands do you admire?

I don’t admire a specific brand – but I do admire the products. Some of my favourites include that of the Tourbillon Trois Ponts d’Or by Girard-Perregaux, the Aeternitas Mega 4 by Franck Muller, the Seamaster by Omega, the Seadweller by Rolex, the Santos-Dumont by Cartier, the Radiomir by Panerai and the Tourbillon Chronograph by Akrivia.

What do you do on a day off?

I travel, read, sketch and of course take care of my family.

Cvstos Re-Belle Papillon
CVSTOS RE-BELLE PAPILLON: This year’s women’s models perfectly demonstrate the technical expertise at the heart of the brand – here, butterflies are captured in flight, painted by hand or set with shimmering stones for a stunning effect.

What would you be doing if not this?

I think that I’m a lucky person, because I’ve made my passion become a profession.

What’s next?

The best I can imagine – and by that it’s got to be an innovative world timer.

Where is your fastest growing market?

Actually, Japan is our strongest market but we are also very satisfied with how Europe is growing again.

What’s the most popular piece?

The good thing is that we have a few very popular pieces. The Sealiner GMT is doing particularly well at the moment.

Cvstos Challenge Chrono II 'Color Storm'
CVSTOS CHALLENGE CHRONO II ‘COLOR STORM’: The Chronograph has received a vibrant makeover thanks to a burst of vivid colour. Available in red, yellow, orange and white, it’s designed to impress.

Which other watch brands do you admire and why?

It is difficult to choose just one. The most admirable are the ones who are innovative but still preserve the tradition of Swiss watchmaking.

What inspires a new watch?

The inspiration comes from many aspects, but the best I find comes from discussions with our partners, distributors, retailers and end clients, which, at the end, gives us the real input to satisfy their real needs.

How does a new watch come into being? How long does it take from the idea to the reality?

Everything starts with an idea of a concept or an environment. The first sketches can come quickly, but the finalisation and production is another story and can take quite a long time. In general, we need between six months to one year from the idea to deliver the first pieces on the market, depending on the complexity of the final product. As you can imagine, it takes longer for the higher complications.

What frustrates you about the watch industry?

When it doesn’t bring us real innovations. However, I convert those frustrations into sources of inspiration. That’s what stimulates my creativity, and at the same time gives me the opportunity to be unique and innovative, and to give different responses to the market.

Who is the Cvstos customer?

They are vanguard and young-minded clients from ages 17 to 97. Our customers are definitely not followers, but instead outsiders looking for something special or bespoke – and definitely not mainstream.

www.cvstos.com