H. Moser & Cie have unveiled a surprising collaboration at Watches & Wonders with American foot and sportswear brand Reebok. The watch at the centre of this partnership is inspired by the clothing brand’s 1980s iconic trainer, the Pump Sneaker: a shoe that you could pump with an orange button on its side and a design that Reebok are set to revive in 2026. The resulting timepiece is the fittingly named H. Moser & Cie. Streamliner Pump.
It measures 40mm in diameter with the Streamliner’s signature cushion case leading into an integrated rubber strap. However, the case is made from an unusual material for Moser – forged quartz. Forged quartz is essentially the silicon equivalent to forged carbon, where quartz fibres are chopped up and forged together with resin at high temperatures and pressure to create a tough, lightweight composite material. To keep the movement extra safe, it’s in an internal titanium sarcophagus inside the forged quartz exterior.
On the outside of the case at 8 o’clock is an orange button recreating the pump button on the Reebok shoes. However, it’s more than just a fidget toy (though it also doubles as that) it’s actually the primary winding mechanism of the watch. Instead of rotating the crown, you simply pump the button. A single press supplies over an hour of power, capping out at a 74-hour power reserve. They’ve also ensured that even if the watch is fully wound, you can keep pressing the button without any deleterious effects.
The movement itself is the manual-winding (of course) calibre HMC 103. It’s visible through the exhibition caseback, where you can see the unique architecture required to support the pump winding system. It’s also partially openworked to reveal as much of the inner workings beneath the anthracite bridges as possible. Given the fun concept behind the watch, the movement is surprisingly ornate and serious with its Côtes de Genève finishing.
Turning focus back to the front of the watch, the dial is available in either in white or black to match the quartz case. It has central hours and minute with a peripheral hour scale. At 8 o’clock is a power reserve indicator so that you can visually see the impact of your pumping. It’s actually a really nice, minimalist display that I think suits the Streamliner very well.
Both versions of the watch are limited to 250 pieces each at a price of CHF 31,360 (approx. £29,600). That puts it about halfway between the standard 3-hand Streamliner and the chronograph version, with its closest comparison being the enamel dial small seconds version. A fun collaboration to be sure. Let’s just hope the Reeboks don’t have the same price tag.
Price and Specs:
More details at H.Moser & Cie.
