New Releases Watches

Doxa Introduce Sub 300β Sharkhunter with Urban Black and Gold Design

Doxa Sub 300β Sharkhunter

Doxa are no strangers to black colourways with their Sub 300 Carbon collection, however the new Doxa Sub 300β Sharkhunter takes the idea of a sleek black watch to a new level. It combines a black ceramic case with gold accents and a golden bezel, a first for Doxa, to create the most urban, street cool Doxa in a while. The idea behind it being that as the 300β or “300 Beta” it goes further beyond their traditional tool watch remit, it’s a tool watch+.

Doxa Sub 300β Sharkhunter
Doxa Sub 300β Sharkhunter

Structurally, it’s very similar to the existing Sub 300 range, which is no surprise. Although it is technically a slight bit slimmer with dimensions of 42.5 x 44.5 x 11.95mm compared to the Sub 300 Carbon at 42 x 45 x 13.4mm. The main alteration in size comes from the updated bezel on the Sub 300β, which has been redesigned to allow the watch to slip beneath a cuff easily, leaning into the idea that this is a Doxa for the city as much as the water. Worth pointing out that with 300m water resistance, it sacrifices none of its robustness for this new, sleeker appearance.

Doxa Sub 300β Sharkhunter

Speaking of appearance, it is incredibly sleek with the black ceramic case providing a perfectly smooth surface that contrasts to the matte grained dial. Plus, the text and numerals across the dial, bezel and date window are tone-on-tone black for that properly stealth, blacked out visual. Admittedly it does rather compromise the legibility of the piece, particularly for the dual depth and time scales of the bezel.

Doxa Sub 300β Sharkhunter

Of course, you can’t really describe this watch as genuinely stealth or full black because of the golden elements. The external bezel ring, crown and applied hour markers are all made from gold, giving a luxurious twist to a brand who are predominantly known for rugged utility such as the Doxa Army. I’m in two minds about whether I like it or not. On the one hand it feels like a fresh direction for the brand but on the other hand, is it the right direction?

Doxa Sub 300β Sharkhunter

With brands like Oris, Ralf Tech, Omega and Rolex all racing to the bottom of the ocean, it feels like Doxa are conspicuously absent from the ultra-deep conversation despite being well positioned to be a prominent player. I’d rather see a sub-3,000m Doxa than an urban one. Ultimately that’s a different issue than the one at hand, which is the Sub 300β Sharkhunter.

Doxa Sub 300β Sharkhunter

Priced at £6,950 it’s not exactly the most accessible Doxa around, being close to double the cost of the Sub 300 Carbon. That jump in price is almost entirely down to the materials and while ceramic and gold are prestigious, I’m not sure they’re double-price worthy. Especially when it houses the same movement as the rest of the Sub 300 collection, a 38-hour power reserve piece speculated to be an ETA 2824-2.

Price & Specs:

  • Model: Doxa SUB 300β Sharkhunter
  • Ref: 830.20.101.20
  • Case/dial: 42.5mm x 44.5mm diameter x 11.95mm height, black matte ceramic case, matte black grained dial with
  • 18K 3N gold bezel and screw-down crown, Super-LumiNova® indexes, painted and glossy black minute track, screw down case back in titanium
  • Water resistance: 300m (30 bar)
  • Movement: Swiss mechanical automatic, COSC-certified chronometer, 3 hands
  • Frequency: 28,800 vph (4 Hz)
  • Power reserve: 38h
  • Functions: Hours, minutes, seconds, date
  • Strap: Black FKM rubber with black PVD-coated folding clasp with ratcheting wetsuit extension, embossed “DOXA fish” symbol
  • Price/availability: £6,950, available end of October 2023

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About the author

Michael Sonsino

As Digital Editor for Oracle Time, Michael needs an eye for detail, which makes it a good thing that his twin joys in life are miniatures and watches. He's a lifelong fan of fine timepieces, especially those of a more historic nature - if it has a twist of Art Deco, all the better. Recent purchase: Seiko Prospex 1959 Alpinist Modern Re-Interpretation. Grail watch: Vacheron Constantin Historiques American 1921.