By now you shouldn’t need me to tell you that British watchmaking is on a tear and I’m...

Brand identity is important and William Wood has a strong one. They're a British sustainable luxury watch brand that upcycles firefighting materials into unique watches. The Watches are inspired by and created in memory of Founder Jonny Garrett's firefighting grandfather and a percentage of sales are donated to firefighting charities.
William Wood Articles
Guide Every British Watchmakers’ Day Special Edition for 2026
One of the most exciting parts of British Watchmakers’ Day, which takes place on 7th March 2026, is...
Buying Guide 10 of the Hottest Red Dial Watches
Like a red flag to a bull, these red dial watches have us desperate to get our hands on them.
Buying Guide 7 Unique Textured Dial Watches to Buy
A photoshoot of fun watches with striking and unique dials.
Hands-On William Wood Dunkirk Watch Review
A tribute to a historic fire fighting vessel, the Massey Shaw Fire Boat, which rescued 600 souls...
Guide Every Exclusive Watch at British Watchmakers’ Day 2024
All the special edition watches you can buy at the British Watchmakers' Day.
Guide 18 Rugged Outdoor Watches and Daily Beaters Ready for Adventure
From accessible daily beaters to the icons of explorations.
New Release William Wood Launch Fire Extinguisher Collection with Fiery Dials
Inspired by the process of extinguishing a fire.
Buying Guide British Watchmakers Launch King Charles III Coronation Watches
Some of Britain’s most popular watchmakers have launched watches in celebration of King Charles...
New Release William Wood Valiant Bronze Ruby Watch Giveaway
Discover the William Wood Valiant Bronze Ruby, the firefighter themed timepiece that you can win...
Buying Guide 14 of the Best Sustainable & Eco-Friendly Watches
From recycled sea plastic to reinvented supply lines, there are many ways to make watchmaking...
Buying Guide 20 Best Watches to Buy for Under £1,000
In the watch industry, it’s easy to lose perspective when it comes to price, however, its often the...