One of the largest watch brands in the world has appointed a new CEO to oversee its operations. We’re talking about Audemars Piguet, who are seeing a change of leadership for the first time in 30 years as incumbent CEO François-Henry Bennahmias is set to step down at the end of the year. The incoming CEO is Ilaria Resta, who will begin working for the company in August for a transfer period alongside Bennahmias, before taking over fully 1st January 2024.
Ms. Resta is Swiss-Italian and has been a major figure in global brands for 26 years, having previously worked for Firmenich and Procter & Gamble. In a statement regarding the appointment, current AP Chairman Alessandro Bogliolo said:
“We are delighted to welcome Ms. Resta as our new Chief Executive Officer. A visionary leader with a passion for craftsmanship, Ilaria will take Audemars Piguet into the future as we continue to develop our brand, blend tradition with innovation, and strengthen our direct connection to clients. Her proven record of delivering results through a clear strategic thinking based on deep consumer insights will keep AP’s legacy relevant for generations to come and ensure long lasting growth.

Ilaria Resta will replace Audemars Piguet CEO François-Henry Bennahmias at the end of the year.
Ilaria’s belief in the empowerment of teams and her accomplishments as an inspirational leader in corporate sustainability fully align with Audemars Piguet’s long-standing values as an independent family-owned company. On behalf of the Board of Directors, we would like to thank François for his three decades of service. His transformational leadership has been essential in building the success story AP is today. We are grateful for his indelible contribution and his commitment to stay until the end of the year to ensure a smooth transition.”
However, putting corporate jargon to one side, the real questions we need to ask are: what does the appointment of a new Audemars Piguet CEO mean for collectors? What will she do to tackle the exorbitant waiting lists and supply issues that have plagued luxury watchmakers for the longest of times? What will happen to prices? What new projects are going to be put on the agenda? Unfortunately, the only answer we have is that time will tell.
More details at Audemars Piguet.