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Oracle Recommends: Microbrand Watches for July 2026

Anders & Co AC2 Volcán Manual Wind

Anders & Co AC2 Volcán Manual Wind

Mid-century dress watches have never gone out of style and the latest from German-based Anders & Co is a prime illustration of why. A curvaceous 37mm case paired with a grey enamel dial – alongside metallic salmon and crackled white – it’s the kind of watch that you’ll find yourself dressing to match. To suit even the slimmest shirt sleeves, it measures a svelte 6.65mm thick, largely thanks to the ultra-slim manual-wind movement inside. As an upgrade to Anders & Co’s smaller quartz model, the new watch is a welcome addition, but even on its own merits, the AC2 Volcán Manual Wind is a tempting prospect.

Price and Specs:

Model: Anders & Co AC2 Volcán Manual Wind
Case: 37mm diameter x 6.65mm thickness, stainless steel
Dial: Grey enamel, metallic salmon, crackled white
Water resistance: 30m (3 bar)
Movement: ETA calibre 7001, manual
Frequency: 21,600 vph (3 Hz)
Power reserve: 42h
Functions: Hours, minutes, seconds
Price: SEK 18,950 (approx. £1,500)

More details at Anders & Co.

Max Twelve The Skeleton

Max Twelve The Skeleton

If classic Genta designs just aren’t industrial enough for you, Max Twelve’s latest brings a similar faceted bezel and flat-planed case shape to bear with a much more solid, overtly machined feel. That’s because the entire watch has been precision-milled from a single block of steel. The latest version of the Max Twelve however takes that machining up a notch with a skeletonised dial, showing plenty of the movement through distinctive brushed bridges. What’s left of the titanium dial – a ring around the periphery with cut-outs for indexes – has been anodised in metallic champagne or bright blue.

Price and Specs:

Model: Max Twelve The Skeleton
Case: 40.2mm diameter, stainless steel
Dial: Skeletonised, metallic champagne, bright blue
Water resistance: 100m (10 bar)
Movement: Sellita calibre SW200-1, automatic
Frequency: 28,800 vph (4 Hz)
Power reserve: 41h
Functions: Hours, minutes, seconds
Price: €3,100 (approx. £2,680), limited to 60 pieces

More details at Max Twelve.

Bremoir South Beach Surf Club

Bremoir Surf Club

If Cartier went fully maximalist when designing the legendary Tank, they’d probably get somewhere approaching the Bremoir South Beach. It’s not just the name that conjures up 1930s Miami though; the triple ‘troughs’ that flank the dial, the dial layout that would be at home in a hotel lobby drowning in mint juleps, it’s unapologetically Art Deco – and in a way that manages to distinguish itself from the many paler allusions out there. The result is a vintage-feeling summer watch with a lot of personality.

Price and Specs:

Model: Bremoir South Beach - Surf Club
Case: 29.5mm width x 41.5mm length x 8.4mm thickness, stainless steel
Water resistance: 50m (5 bar)
Movement: La Joux-Perret calibre D100, manual
Frequency: 21,600 vph (3 Hz)
Power reserve: 50h
Functions: Hours, minutes, seconds
Price: £1,350

More details at Bremoir.

Matthew Mercury Magnum Black Anniversary

Matthew Mercury Magnum Black Anniversary

Classically styled in an affordable package, Matthew Mercury’s Anniversary watch is every bit the celebration watch it sounds like. While the chronograph is inherently accessible with gold plating and a Swiss quartz movement, it has all the style of something much higher end. If the gilt black and gold dial doesn’t sell you on its aesthetic credentials, the bracelet will – a quirky three-link number with a flash of retro bi-colour style along the middle strip.

Price and Specs:

Model: Matthew Mercury Magnum Black Anniversary
Case: 42mm diameter, stainless steel
Dial: Gilt black and gold
Water resistance: 50m (5 bar)
Movement: Ronda calibre 3540.D, quartz
Functions: Hours, minutes, seconds, chronograph
Strap: Stainless steel bracelet, bi-colour
Price: £479

More details at Matthew Mercury.

Ember Watch Company Rocket

Ember Watch Company Rocket

Colour is king in a summer watch and Ember Watch Company pairs some seriously punchy hues with the ultra-faceted case of the Rocket, one that really leans into its spaceflight namesake. Of the range, the Sunset Orange with its bright, fiery rehaut and deep blue sandwich dial makes best use of the Rocket’s unique construction. It’s crisp, geometric and retrofuturistic in the best possible watch. Better yet, despite its accessible price tag, it even houses an automatic movement – the ever-reliable Seiko NH38 no-date automatic. Given it’s only recently come back into stock, it’s even more tempting to grab it while it’s here.

Price and Specs:

Model: Ember Watch Company Rocket
Case: 40mm diameter, stainless steel
Dial: Deep blue sandwich, sunset orange rehaut
Water resistance: 100m (10 bar)
Movement: Seiko calibre NH38, automatic
Frequency: 21,600 vph (3 Hz)
Power reserve: 41h
Functions: Hours, minutes, seconds
Strap: Steel bracelet
Price: £449

More details at Ember Watch Company.

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