Private White

We’ve always been huge advocates of Private White V.C.’s vintage military style, all waxed cotton coats and classic British craftsmanship. Now they’re taking the next step in becoming a fully-fledged luxury house with the introduction of made-to-measure. You can do it all online – select a piece from their current range and personalise aplenty – or go into their Mayfair store for a bit more consideration. It’s a long leap down from full bespoke but still offers a welcome level of individuality and, fortunately for impulse buyers like us, takes a fraction of the time; www.privatewhitevc.com