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Face-Off: Elon Musk Vs Tim Cook

Elon Musk vs Tim Cook

The Reputation

ELON MUSK: Wonderkid; everything he touches turns to gold.

TIM COOK: The Apple CEO is said to be obsessed with work, while is also notorious for being fiercely private.

The Money

ELON MUSK: Thought to be worth over $20 billion, Musk’s annual salary is just one dollar. Don’t be fooled – this doesn’t include payouts like a reported $2.6 billion from Tesla.

TIM COOK: Although he’s worth around $600 million, Cook lags way behind Silicon Valley’s billionaires, and has vowed instead to give every penny he has to charity away.

The Cars

1967 Jaguar E-Type Series 1 Roadster

Jaguar Series 1 1967 E-Type Roadster

ELON MUSK: He’s all about electric but Musk owns two cars that run on petrol, the Ford Model T and a Jaguar Series 1 1967 E-Type Roadster.

BMW 5 Series

BMW 5 Series

TIM COOK: The first car Cook ever owned was that of a second-hand Porsche Boxster, although he now favours a BMW 5 Series.

The Scandal

ELON MUSK: Musk no longer talks to his dad, after he fathered a child with his former stepdaughter in what has become a soap opera played out in the tabloids.

TIM COOK: We’re clutching at straws here but Cook got himself into a polite spat with Mark Zuckerberg after the Cambridge Analytica controversy. That’s got to be something, right?

The Extravagance

Elon Musk's Beverly Hills Mansion

Elon Musk’s Beverly Hills Mansion © Sotheby’s

ELON MUSK: For someone who works 90 hours a week, it’s no surprise Musk doesn’t have time to splash out. Property is probably his biggest indulgence – he owns more than $70 million worth in Bel-Air. He’s also prone to the odd whimsy, like when he bid $920,000 for the submarine car used in a Bond movie.

Tim Cook's Home

Tim Cook’s 2400 square-foot home in Palo Alto

TIM COOK: It may not surprise you by now to hear that there isn’t really any. Cook purchased his house in 2010 for – wait for it – a paltry $1.9 million.

The Watches

Elon Musk & Tim Cook

Elon Musk with a Tesla watch (left) and Tim Cook wearing his customised Apple Watch (right)

ELON MUSK: He’s usually spotted in Tesla-branded timepieces, but he’s also been snapped in a luxe Parmigiani, suggesting the Swiss brand’s the one for him.

TIM COOK: Controversially, Cook sports an Apple timepiece. We know! To be fair, it’s a custom made one that no-one else can buy. So that’s got to mean something.

Verdict?

Elon Musk

What is it with tech billionaires and modesty? Even Musk could have done a lot better if he wasn’t working so much. Once a tech geek, always a tech geek, clearly. Even still, Musk is so far ahead he leaves Cook trailing in his electric, environmentally friendly wake.

About the author

Sam Kessler

Legend has it that Sam’s first word was ‘escapement’ and, while he might have started that legend himself, he’s been in the watch world long enough that it makes little difference. As the editor of Oracle Time, he’s our leading man for all things horological – even if he does love yellow dials to a worrying degree. Owns a Pogue; doesn’t own an Oyster Perpetual. Yet.