A rolling MoonSwatch point of sale goes on tour bringing the hottest watch of the year to London...
For over 3 decades, Swatch has been making Swiss watches that inspire personal self-expression, creativity and style, flouting some of the more austere attitudes of the classics for a more playful and colourful style. Their simple but well thought out innovations, such as being able to use your Swatch as a ski pass, has kept the brand popular and relevant.
Swatch Articles
10 of the Best Sustainable & Eco-Friendly Watches
From recycled sea plastic to reinvented supply lines, there are many ways to make watchmaking...
Omega and Swatch Collaborate on New MoonSwatch Collection
The new Omega MoonSwatch is the debut collaboration between Omega and Swatch, applying cosmic...
10 of the Best Year of the Tiger Wristwatches for Chinese New Year
With the new Lunar year beginning we take a look at some of the best Year of the Tiger wristwatches...
Watches and Art: The Secrets to a Successful ‘Watch X Artist’ Collaboration
From Hublot’s pop art styles to Tissot’s avante garde experiments, these are the collaborations...
What’s Going on In the Luxury World – May 2021
Jaeger-LeCoultre Reveal New Art Installation There are more similarities between the worlds of fine...
By the Horns: Watchmakers Celebrate the New Lunar Year 2021 Year of the Ox
The year of the ox starts in February leading to a wealth of bovine themed watches.
Introducing: Swatch X Bape Conduit Street
The latest collab between camo-loving label BAPE and accessible watchmaker Swatch.
Watches That Encapsulate Design Movements of the 20th Century
How the previous century’s design styles have expressed themselves in watch form.
Introducing: Swatch X Bape Tokyo Multi Camo Editions
The second collaboration with the legendary Japanese streetwear brand in their signature camouflage...
Introducing: Swatch X 007 Watch
A new limited edition collection based on the iconic Bond films.
Introducing: Swatch x BAPE “BIG BOLD” Limited Edition Watches
Six limited editions dedicated to major cities across the globe.