Chopard is one of the leading names in the high-class watch and jewellery industry. Under the impetus of the Scheufele family, who bought the company in 1963, Chopard belongs to a small number of luxury brands that offer a complete collection of watches and jewellery. The range includes gents’ sports watches (Classic Racing collection), complicated mechanical timepieces (L.U.C collection), ladies’ sports and dress watches and “Haute Joaillerie” creations.