I share your prediction. But I think it's the result of political change at Rolex. They try to target less discriminating buyers with poor tastes as such buyers are easier to persuade what to buy.
The Land Dweller is so ugly. The designers revived the failed older Rolex quartz model of 1970s. It may be mechanically superb but is aesthetically NOT pleasing. I suppose, Rolex try to cater to buyers with poor taste.
Rolex Land-Dweller Watch Review
Rolex Land-Dweller Watch Review
Rolex Land-Dweller Watch Review
Rolex Land-Dweller Watch Review