The new Chopard Alpine Eagle 41 collection with hands-on pictures of the standard, XPS, AM and XP...

Some watch brands are proud to have been founded by and owned by a single family since their creation. Chopard on the other hand is proud of the fact that it has been owned by a number of families, with the current owners being the Scheufele family. They believe this gives their brand a healthy injection of new ideas and direction.
Chopard Articles
Culture Our Founder’s Top 6 Watches from Dubai Watch Week
A selection of watches from Dubai Watch Week that caught the attention of Oracle Time’s founder.
New Release Chopard Launch L.U.C Grand Strike, Their Most Complicated Watch Ever
The new Chopard L.U.C Grand Strike is their most complicated watch ever with grande sonnerie and...
In Focus Why the 90s Was the Best Era for the Chopard Mille Miglia
A look at the history of one of the most underrated chronographs of all time, the Chopard Mille...
New Release Chopard and Art in Time Present Alpine Eagle His & Hers Chameleon
Chopard's Alpine Eagle receives a his & hers Chameleon set in collaboration with Art in Time.
Auctions Every Unique Piece Watch in the TimeForArt Auction
Swiss Institute and Phillips in Association with Bacs & Russo come together for artists with the...
Buying Guide 8 Seriously Cool Sector Dial Watches Embracing Neo-Vintage Vibes in 2024
The term ‘sector dial watch’ gets thrown around a lot, especially by me. But what does it actually...
Buying Guide The Best Chronographs of 2024 for Every Budget
Here are a selection of the best chronographs of 2024 for every budget from Swatch to Singer...
Guide 8 Unisex Grail Watches Chosen by Women in the Industry
We asked four women from across the watch industry what are the non-women’s’ watches they are...
New Release Chopard Introduce L.U.C Full Strike Titanium Limited Edition with Verdigris Dial
The Full Strike is back on our radars in 2024 because at Watches & Wonders Chopard released an...
Opinion Our Founder’s Favourite Releases from Watches & Wonders 2024
Here are our founder's top 5 favourite (under the radar…sort of) watch releases from Watches &...
New Release 10 Serious Mechanical Watches for Women This Valentine’s Day
A selection of serious mechanical watches for women, ideal as gifts for your partner on special...