Eton is a Swedish tailors with almost a century of experience in men’s shirts, having been founded in 1928. They know that like a good wristwatch, a good shirt is an expression of your personal style. However, the shirt and the wristwatch can sometimes be natural enemies. A large wristwatch will be unable to fit under the cuff of your sleeve, causing unsightly bunching, interrupting the line of your shirt and fighting each other for space. As such, as part of their Custom Made Shirt service, they allow you to tailor your shirt fit to your wristwatch of choice.
Doing so is actually incredibly simple. Using their online tool or by visiting a shop, you can adjust the cuff circumference of your custom shirt in order to accommodate the size of your watch. Whether that’s a slim dress watch, sporty chronograph or vintage Rolex Submariner, it allows even bulky watches to slip under the cuff and protect the lines of your shirt flawlessly. You can even choose individual circumferences for the left and right, accommodating for your personal preference on which wrist you wear your watch or allowing you to remain symmetrical.
But a fine custom shirt is about more than just your cuffs. You can also choose from a wide range of refined fabrics in different materials such as Eton’s signature twill or merino as well as a simply vast library of colours and patterns. Regardless of if you’re having a shirt made for business, leisure, formal occasions or beyond (perhaps a cold-weather ready flannel ready for the change in seasons), they have the perfect combination and style for you.
On top of that, 13 different collar styles allowing you to precisely manage your look. Afterall, precision, refinement and obsession to detail are all features that are shared between tailoring and wristwatches. And much like an engraved caseback, you can add a discreet monogram to your shirt as well, giving it that personalised touch.
Eton Custom Made is available at etonshirts.com, in flagship stores, and at select retailers worldwide. Prices vary depending on your custom selection, starting from £150.
More details at Eton.
