Watches & Wonders has rolled around once again, the biggest watch event of the annual calendar. It’s the show that sees watch brands from across the globe descend on Geneva to announce their latest slate of releases, showcase their watches and meet with the media, retailers and of course collectors. In fact, while the show was originally focussed around being an industry insider event, it’s steadily become more and more public facing.
The show is taking place, as usual, in the Geneva Palexpo, a huge convention centre near the airport. Participating brands each have a stand that they decorate and design to match the theme of their watches. Rolex for example have a huge building-sized stand that’s done up in the style of one of their boutiques, while Grand Seiko’s takes on a Japanese charm. Many of the smaller, independent brands then have rooms clustered in the centre of the Palexpo. Every year it feels more and more like a true wristwatch convention.
In addition to Watches & Wonders, there are a host of additional events taking place throughout the city. Time To Watches is the second largest event and is set to take place at the Villa Sarasin, a short walk from the Palexpo. Many brands are also holding their own events in the many high end hotels near the lakefront or across their boutiques in the city. It’s a veritable week of watches in Geneva with the majority of shows taking place from 1st-6th April.
Who is at Watches & Wonders? A. Lange & Sōhne, Alpina, Angelus, Armin Strom, Arnold & Son, Artya, Baume & Mercier, Bell & Ross, Bremont, Bulgari, Cartier, Chanel, Charriol, Chopard, Christian Van Der Klaauw, Chronoswiss, Cyrus, Czapek, Ebarhard & Co., Ferdinand Berthoud, Frederique Constant, Genus, Gerald Charles, Grand Seiko, Grōnefeld, H. Moser & Cie., Hautlence, Hermès, Hublot, Hysek, HYT, IWC, Jaeger-LeCoultre, Kross Studio, Laurent Ferrier, Louis Moinet, Meistersinger, Montblanc, Nomos Glashütte, Norqain, Oris, Parnerai, Parmigiani, Patek Philippe, Pequignet, Piaget, Raymond Weil, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Speake Marin, Tag Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin Van Cleef & Arpels, Zenith. And that’s just the brands at the Palexpo.
In order to follow all the releases from across the week, check out our Watches & Wonders 2025 page. To note, we are being a little cheeky and including watch releases from across all events and shows under the banner of Watches & Wonders, even if they’re technically from elsewhere, so that you can see all of the releases in the same place. Plus, the Oracle Time team is on the ground in Geneva, so make sure to follow Instagram for the latest scoops.
More details at Watches & Wonders.
